Selle Royal Group has taken aftermarket functions away from its four individual brands and placed them under two new sales and marketing executives to free up brand managers to focus on consumers, product and cutting costs.
Under the new structure, brand directors for Selle Royal, fi’zi:k, Brooks and Crankbrothers will continue to manage their specific brand marketing and product functions to assure brand integrity and authenticity for consumers.
Aftermarket sales, however, have been reorganized into clusters with one dedicated to the Group’s leisure brands Brooks and Selle Royal and the other to sport brands fi’zi:k and Crankbrothers.
Overseeing this new structure are Gaspare Licata (pictured above left), named vice president of sales and marketing for the Americas, and Nicolo Mannoni (pictured above right), who has taken on the same role for Europe and Asia.
Licata and Mannoni will work across all of the Group’s brands in their geographic areas and oversee brand managers depending on the specific territory marketing strategy to assure consistency and competitiveness across the Group’s brand portfolio.
“We have had people traveling across the world and spending a lot of time on planes,” added Licata, VP Americas. “We need them to stay in their markets and be best-placed to understand, learn and implement the best strategy for their brands.”
Selle Royal Group General Manager Nicola Rosin confirmed that OEM sales will remain under OE Director Steve Carr.
“In an era where the market is facing difficulties and budget revisions, our Group has to respond with a new sales and marketing organization to maximize resources and provide better service to our industry,” Rosin said.
Photo courtesy of Selle Royal Group
