Sears Holdings said David Friedman will join the company as SVP and president, marketing. Friedman most recently served as president, Americas for Razorfish.

During his tenure, he held numerous roles of increasing responsibility including president, Central Region and global managing partner – Retail & Consumer Goods Practice. Prior to Razorfish, Friedman spent 10 years with Andersen Consulting (now Accenture) as an associate partner working with retail and consumer products companies.

“David is a great addition to our executive team. He brings to our company a proven track record of assisting numerous retail and consumer organizations in building strong brands through focused digital, online and in-store customer experiences, ” said Bruce Johnson, interim CEO and president of Sears Holdings. “Under his leadership, Sears Holdings will have the opportunity to enhance marketing efforts for engagement programs that give customers more reasons to shop with us everyday, such as Shop Your Way Rewards (including the What Would You Do With One Billion Points? video contest), Layaway and Sears Chef Challenge.”

Friedman earned an MBA from the University of Chicago, Booth School of Business and holds a bachelor's degree in economics from Cornell University in Ithaca, N.Y. He will join the company on Sept. 13.