Reebok International announced the appointment of Chris Froio as general manager, Reebok America. Froio will lead the brand’s efforts to grow its business in the critical U.S. market. He will report to Reebok President Matt O’Toole.
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American Alpine Club To Host Excellence in Climbing Awards
Presented by Adidas Outdoor, the fundraising event celebrates teamwork and will honor the 2017 Hall of Mountaineering Excellence Inductees Sean Patrick, Dave Morton and Melissa Arnot Reid, Sean and Timmy O’Neill and former AAC President Doug Walker.
LifeStraw Partners With American Red Cross
Through the partnership, people will be able to use the co-branded LifeStraw products for safe water consumption in case of an emergency or disaster.
John Groth Lends His Carbon Expertise To Handmade-In-America Bikes
“Carbon is an engineer’s dream,” Groth told SGB. “You’re able to manipulate it to get the right feel, the right flex. It makes the ultimate customization possible.”
American Hiking Society Appoints Executive Director
Kathryn Van Waes will step into the leadership role on June 5, 2017.
Tech Tuesday – Action Cameras
While GoPro has arguably done the best job corralling the action camera market, it’s far from being the only option.
Mizuno’s FY17 Results Pulled Down By Americas Weakness
The Americas region showed a loss of ¥2.54 billion ($22.4 million) as sales on a currency-neutral basis dropped 16 percent.
Asics America Partners With PHIT America
The partnership will support new physical activity programs throughout U.S. schools by leveraging the PHIT America GO! Grants program.
Timberland Names VP, General Manager Of North America
Most recently, Tracy Smith served as president of U.S. operations for Geox, where he was responsible for managing the brand’s wholesale, retail and e-commerce businesses. Prior to Geox, Smith spent nearly 20 years at Cole Haan.
Asics Corp. Q1 Impacted By Weakness In Europe And Americas
In the Americas region, sales declined 3.1 in the first quarter on a currency-neutral basis “due to market forces and additional retail partner store closings,” according to a statement from Asics America Group. Sales in the U.S dropped 9.3 percent.
Asics America’s U.S. Sales Drop 9.3 Percent
Asics America said that despite the sales decline, it made a number of moves in the quarter to position it for growth in the future. The moves were punctuated with the brand’s announcement of expanding its U.S. presence with a Product Creation Studio in Boston, the launch of the first-ever global social running initiative and the unveiling of several new performance footwear models.
Study: Fit Americans Would Still Work Out Regardless Of Health Benefits
Six of the 11 top reasons for working out are not physical: stress relief, relaxation, better quality of life in the future, improved mental state, desire to live longer and feeling healthier.
Adidas Brand Catapults 36 Percent In North America In Q1
Showing the brand is indeed regaining market share against Nike and several other competitors, Adidas Group reported currency-neutral revenues for the Adidas Brand vaulted 36 percent in the first quarter in the North America region.
Adidas Q1 Boosted By North America, China, E-Commerce
Adidas AG reported earnings jumped 30 percent in the first quarter. Results were paced by an 18 percent increase at brand Adidas on a currency-neutral basis as well as a 13 percent increase at the Reebok brand. Combined sales of the Adidas and Reebok brands grew in all market segments except Russia/CIS. Growth was particularly strong in North America (+31 percent), Greater China (+30 percent), Japan (+21 percent) and MEAA (+15 percent).
American Alpine Club, Access Fund To Advocate For Public Lands In D.C.
On May 11, 2017, both organizations, alongside a team of elite climbers and outdoor industry partners, will meet with Congressional representatives and policymakers.
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