Off Broadway Shoe Warehouse has partnered with the American Heart Association’s Life Is Why We Give fundraising campaign.

From Friday, Sept. 8 through Saturday, Oct. 7, customers who donate $2 or more at the register will receive a free pair of specially designed socks. The socks were produced in partnership with Sock and Accessory Brands Global (SABG).

“The American Heart Association thanks companies such as Off Broadway Shoe Warehouse for supporting our work by providing donation opportunities for their customers,” said American Heart Association Board Chairman James Postl. “Having companies like these participate in our Life Is Why We Give™ campaign makes a great impact in our fundraising efforts to help reduce cardiovascular diseases and stroke.”

This in-store only fundraising campaign will donate 100 percent of the proceeds to the American Heart Association.

The American Heart Association is the world’s leading voluntary health organization devoted to fighting cardiovascular disease and stroke.

“Off Broadway Shoe Warehouse’s philanthropic initiatives trace back to our parent company, The Deichmann Group, which has always supported a culture of giving back,” said Off Broadway Shoe Warehouse President and CEO Mark Lardie. “That attitude of helping others and bettering the world around us has very seamlessly integrated itself into the Off Broadway Shoe Warehouse culture as we work with the American Heart Association to help them elevate the importance of healthy, preventative lifestyle changes.”

Headquartered in Charlotte, NC. Off Broadway Shoe Warehouse has more than 80 locations from coast to coast and offers current-season footwear for women, men and children.