Black Diamond Equipment and Uinta Brewing hosted Black
Diamond's Eleventh Annual Utah Avalanche Center Fundraising Party. The annual fundraiser has become “the fall community happening,” a time when backcountry users get together in anticipation of w
Results for "amer"
NPD: Consumers Plan to be Thrifty for Holiday
A new survey of consumer holiday buying intentions by sales and marketing information company, The NPD Group, reveals that the 2004 holiday shopping season could be challenging for retailers. Nearly nine out of ten consumers say they are planning to spend
Winter Feels Good’ Campaign Snags Awards
The “Winter Feels Good” public awareness campaign to promote the health and fitness benefits of snow sports participation has been honored by the Public Relations Society of America (PSRA) and the International Association of Business Communicators (IABC)
Smith Optics Inks Danielson to Cycling Team
Smith Optics has added rising road cycling star and hill climb specialist Tom Danielson to its roster of top professional athletes. Twenty-six-year-old Danielson, a resident of Durango, Colorado, is one of the U.S.'s most promising up-and-coming cyc
PGA Fall Expo Sees Jump in Attendance
PGA Golf Exhibitions said the 2004 PGA Fall Expo gained 32% in PGA Professional attendance compared to the 2003 event with a 13% growth in PGA and non-PGA buyer attendance and a 7% increase in total industry attendance. A total of 4,202 industry professio
Redfeather Snowshoes Selects CenterStone Technologies for Online Order Management
CenterStone Technologies, Inc, a Denver-based developer of Web software and services for managing sales orders, announced that Redfeather Snowshoes has selected CenterStone to provide business-to-business sales order management software for its retail cus
Big Agnes Inks Deal to Use Mountain Hardwear Tent Pole System
Big Agnes has joined Mountain Hardwear in accepting an exclusive one-year invitation to use the Atlas Pole System™ by Mountain Hardwear. A collaboration between Mountain Hardwear, tent pole engineer Frank Tehan and Yunan Aluminum, the new tent pole system
SIA and SportsNewsSource Announce Marketing Partnership…
SnowSports Industries America has announced a long-term marketing partnership with SportsNewsSource, LLC, publishers of The B.O.S.S. Report and Sports Executive Weekly newsletters, to co-produce a monthly SnowSports industry newsletter…
Backcountry.com and The F.S. Utah Avalanche Center Create Education Program
The Forest Service Utah Avalanche Center will partner with Backcountry.com to develop a first-of-its-kind avalanche safety campaign specifically developed for and targeted to school-age children in Utah. Called “Know Before You Go”, the one hour educatio
Vail Resorts Mtn. Revenue Grows 7.8% in FY 2004
Vail Resorts' Mountain revenue for the fiscal year ended July 31, 2004 was $500.4 million, a $36.3 million, or 7.8%, increase from $464.1 million for the comparable period last year. Mountain expense increased $2.5 million, or 0.7%, to $369.0 millio
Fenway Completes Merger of Bell and Riddell
Fenway Partners, Inc., a leading private equity firm with investments in the middle market, has announced that it has completed its acquisition of Bell Sports Corporation, combining it with Riddell Sports Group, which Fenway purchased in June of 2003. The
Defiant Snowboards Finalizes Sales Team
Defiant Snowboards has hired Allan Elliott as Sales Director for Southern California. The company also welcomes Kyle Sullivan, covering the East Coast area. Scott Bringham is from Utah and will be Defiant's Sales Rep for that state. Shaun Sheffield j
SIA and SportsNewsSource Announce Long-Term Marketing Partnership
SnowSports Industries America has announced a long-term marketing partnership with SportsNewsSource, LLC, publishers of The B.O.S.S. Report and Sports Executive Weekly newsletters, to co-produce a monthly SnowSports industry newsletter. Thi
Celsius Launches Focus Group Program
Celsius Snowboard Footwear will be holding focus groups with retailers this Fall to complete the design process. Celsius and its newly formed US and Canadian sales force will be contacting key accounts in all the major North American territories. The goal
Coleman to Head New Outdoor Division at Jarden Corp…
Jarden Corporation, the company behind several household consumer brands such as Bicycle playing cards and FoodSaver vacuum food storage devices, has acquired all of the assets and assumed all debt of Coleman’s parent company, American Household. Jarden p