Even though this year’s Master’s was won by ‘The Field,’ Nike still managed to come out on top in the battle for exposure, largely a result of Tiger being in the tournament up until the very end. Nike received the most brand exposure during the final roun
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Four Industry Organizations Partner on Comprehensive New Participation Study…
Sporting Goods Manufacturers Association, National Golf Foundation, Snowsports Industries America and Outdoor Industry Foundation have come together to create a more comprehensive and reliable portrait of sports participation in the U.S., called the USA S
Corner Office Shifts Get Active…
This week saw a number of high level executive appointments in the outdoor and snow sports industries with CXO titles doled out to several industry veterans. In addition, a few companies brought in some new talent from outside the industry to take the hel
Black Diamond Works with MEC to Preserve Skaha
Black Diamond Equipment Ltd. agreed to commit C$10,000 in a joint effort with Mountain Equipment Co-op to help preserve Skaha Bluffs near Penticton, British Columbia. Skaha is not only a rare desert eco-system but also one of Canada’s premiere climbing de
Gordon Brothers Group Acquires Rugged Shark Footwear
Gordon Brothers Group has acquired the brand and other assets of Rugged Shark, a line of footwear for boating and other outdoor uses. Terms of the transaction were not disclosed. The acquisition consists of assets and intellectual property, which include
SmartWool Inks Deal with CenterStone
SmartWool has selected CenterStone Technologies, Inc.’s iVendix software application. iVendix will provide SmartWool with a business-to-business (B2B) online ordering system for more than 4,000 of their retail dealers and sales reps in North America. When
Spalding Launches Mobile Campaign for Never Flat
Spalding is supporting Never Flat basketball technology with its first mobile marketing effort dubbed, “Ask Me,” via KSL Media, New York. Consumers texting basketball-related questions via cell phones to “Ask Me 27563” will be entered into a contest to wi
Wolverine Names Krueger as President and CEO
Wolverine World Wide, Inc.'s President and COO Blake W. Krueger became CEO and president, pursuant to the succession plan previously approved by the company's Board of Directors. Krueger succeeds former CEO Timothy J. O'Donovan, who was re-
Oakley Posts 31% Q1 Sales Jump; Net Follows
Oakley, Inc. reported first quarter net sales of $199.2 million, an increase of 31.3% from $151.7 million in the same period of 2006. First quarter net income jumped to $5.7 million, or 8 cents per diluted share, from $1.9 million, or 3 cents per diluted
Phoenix Footwear Names Taylor as CEO
Phoenix Footwear Group, Inc. named Cathy B. Taylor as CEO, effective April 23, 2007. James Riedman, who serves as Phoenix's Chairman of the Board of Directors and since May 2006, as Phoenix's interim CEO will continue in his role as Chairman…
Industry Organizations Partner on Participation
Four of the leading sports trade associations have partnered to complete the largest online study of sports participation in the United States. This year’s study was a joint effort of the newly formed USA Sports Participation Study, a collaboration of spo
CenterStone Inks Deal with Under Armour
CenterStone Technologies, Inc., announced that Under Armour® Inc. has selected the company’s software application. CenterStone is providing a business-to-business (B2B) online ordering system for Under Armour’s sales reps, customer service representative
New Balance Taps CPG Market for New CEO
New Balance Athletic Shoe Co. has named Robert T. DeMartini as the global athletic company’s chief executive officer, replacing Jim Davis, who remains as chairman of the company. DeMartini has more than twenty-two years of experience in the consumer produ
Phoenix Footwear Appoints Cathy Taylor as CEO
Phoenix Footwear Group, Inc., the parent of Royal Robbins, appointed Cathy Taylor, a consultant who formally ran Cole Hahn, as its CEO, effective April 23. James Riedman, who serves as Phoenix's chairman of the Board of Directors and since May 2006,
Nike Receives Most Brand Exposure at Masters
Nike received the most brand exposure during the final round broadcast coverage on CBS held on April 8, according to Brand Exposure Analysis, a digital monitoring and valuation service conducted by Chicago-based Relay Worldwide. The firm said Nike earned
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