Dick’s Sporting Goods’ entry into California may open up broader expansion opportunities for action sports lifestyle brands.
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Aging Gracefully
Core enthusiasts continue to drive participation in the action sports market…
Clicking With Consumers
Sporting goods companies embrace social networking in an effort to broaden their marketing reach…
High-Flying Aspirations
Frank Scura, founder and executive director of the Action Sports Environmental Coalition (ASEC), discusses the challenges of achieving widespread environmental awareness…
CBS Boardshop Battles the Giants
Brian Dani founded Ski-N-Stuff in Mission Viejo, CA, in 1989 after a wrist injury sidelined a career in construction. The store—which relocated five years ago under a new name, CBS (California Board Shop) Boardshop, in Lake Forest—has since become the le
Saucony Names New Sr VP of Global Sales
Saucony, Inc. has named Fran Allen to the newly created position of senior vice president of global sales. Mr. Allen will join Saucony on September 8th, reporting directly to Richie Woodworth, president of Saucony…
Trips for Kids Founder Receives Jefferson Award
Trips for Kids' founding director, Marilyn Price, recently received the widely-recognized Jefferson Award for community service for 21 years as the driving force behind the organization. On the local level, the Jefferson Award spotlights ordinary peo
Lacrosse Unlimited to Host Free Lacrosse Clinics
Lacrosse Unlimited (LU), the Long Island lacrosse retailer, and lacrosse performance brand STX will host two free youth lacrosse clinics for boys led by Major League Lacrosse (MLL) player Kyle Harrison. The first clinic will be hosted by LU's Babylon
Walmart Launches Game Time Headquarters
Walmart announced its game plan to completely transform more than 1,700 of its Garden Centers into “Game Time Headquarters,” customized for supporters of local college or professional football teams. Beginning this week and running through September 30, W
Jart Skateboards Opens U.S. Office
Jart Skateboards, hailing from the Basque region of Spain, has opened offices in Los Angeles, CA, as part of its entry into the U.S. The office will be used as a call and shipping center. Jart, which produces OEM decks for skateboard companies while selli
Coleman Goes Online to Drive Kids Outdoors
The Coleman Co. is encouraging elementary and middle school teachers to include its Coleman 50 States in 50 Days Challenge into their curricula this fall. Starting Sept. 1, kids can log on to a site to track adventurer Mike Haugen as he travels to the tal
CFL and Reebok Announce Five-Year Partnership Deal
The Canadian Football League and Reebok Canada announced a new five-year deal. Reebok will be the exclusive supplier of uniforms and sideline apparel for the league…
Billabong Adds DaKine to Action Sports Empire
Adding to an impressive stable of brands that already includes Element, Nixon, and Sector 9, Billabong International Ltd. reached an agreement last week to acquire DaKine Hawaii Inc., best known for its high-tech backpacks.
SGMA: Women Dominate Fitness Participation
According to the Sporting Goods Manufacturers Association’s (SGMA) recently released Sports Participation in America report, women represent more than half of the participants in 18 of the 27 fitness activities SGMA studies. The research also found that t
Stride Rite Reacquires PRO-Keds Rights
The Stride Rite Corporation has reacquired its rights to the PRO-Keds brand from licensee and hip-hop mogul Damon Dash and will bring the brand back in-house as part of a new strategic direction for the PRO-Keds business. The plan involves a premium posit
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