American Rec, home to 12 iconic outdoor industry brands, is sending Kelty, Sierra Designs, and Ultimate Direction to the OutDoor 2012 Friedrichshafen trade show for the first time…
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Garmont North America to Distribute Movement Skis
Garmont North America will distribute Movement Skis in the U.S. and Canada, effective immediately…
Maverik Lacrosse to Sponsor Adrenaline All-American Game
Maverik Lacrosse announced its sponsorship of the 2012 Adrenaline All-American Game on Saturday, June 2 to showcase the top 50 best high school lacrosse players west of the Mississippi…
PowderQuest Reports Record Bookings for South American Trips
PowderQuest, operators of ski and snowboard tours in South America for 14 years, announced their strongest opening bookings on record…
Coca-Cola Launches Third Annual America’s Favorite Park Contest
Coca-Cola kicked off its third-annual America Is Your Park campaign, in which people can vote on line for for their favorite park to win the title of “America’s Favorite Park” and win a recreation grant of up to $100,000. The prize was c
Asics Corp. Posts Q4 Sales Decline in the Americas
Asics Corp. reported that total consolidated net sales increased 5.3 percent to ¥247.8 billion ($3.11 bn) for the fiscal year ended March 31. For the fourth quarter, Asics Corp. saw total consolidated net sales increase 3.5 percent to ¥61.5 billion ($777
SCARPA North America Hires Summit Sales to Rep in Pacific Northwest
SCARPA North America retained Summit Sales to oversee sales of SCARPA products in the Pacific Northwest territory moving forward. The company also promoted two key staff members, Paul Nanawa and Steve Jozefczyk, to new sales positions internally…
Garmont North America Names Three New Rep Groups
Garmont North America has changed out rep agencies in three North American territories to enhance distribution of its Garmont high-performance ski boots and technical outdoor footwear, Bridgedale socks and Life-Link backcountry accessories…
American Rec Expands Boulder HQ
American Rec, which owns the Kelty, Sierra Designs, Slumberjack and Isis brands, consolidated its local operations and leased a 32,000-square-foot space in Gunbarrel, according to the Daily Camera…
Amer Sports Reports Apparel, Footwear and Americas Drive Q1 Growth
Amer Sports saw net sales increase 9.1 percent to €489.8 million ($642 mm) in the first quarter, or 7 percent in currency neutral (c-n) terms. The biggest growth took place in Apparel, up by 29 percent, and Footwear, up by 13 percent. Sales in the W
Adidas Appoints New Leaders for Latin America and France
The Adidas Group appointed new leaders for its business in Latin America and in France. André Maestrini, currently managing director Adidas Group France, has been named managing director Adidas Group Spanish Latin America, effective June 1. As previously
N3L Optics Survey Indicates Americans Understating Health Benefits of Sunglasses
Nearly half of Americans do not wear sunglasses, according to a survey conducted by N3L Optics, a sports performance sunglass retailer owned by Luxottica Group, parent of the Oakley premium sports brand…
Vanguard Names Marketing Chief for North American Outdoor Division
Vanguard USA hired Robert DeRosier as marketing executive overseeing all North American marketing activities related to the company's Outdoor division…
Spyder Promotes Ellen Welley to VP of Sales for North America
Spyder Active Sports, Inc. has promoted Ellen Welley to VP of sales for North America. Effective April 1, 2012, Welley will assume direct responsibility for Spyder's sales function for North America. In her new role, Welley will report to Spyder'
Puma North America Announces New Appointments
Puma announced new appointments within its North American headquarters. Philippe Gautier, who joined Puma in 2009 as chief financial officer, has been appointed chief operation officer of Puma North America. Tara McRae, former vice president of marketing,