Schutt Sports tapped Dan Klores Communications, a New York-based public relations and strategic marketing firm; and Carmichael Lynch, a leading advertising agency offering creative development and campaign management services, have been retained to promote and direct the Schutt brand via advertising campaigns, consumer media relations, product launches, and consumer awareness programs.

“As Schutt continues to build its reputation as the market leader in sporting goods, we sought partners that will assist in that growth,” explained Schutt CEO Julie Nimmons. “Dan Klores Communications and Carmichael Lynch, with their expert staffs, unparalleled experience, and deep-roots in the sports and business sectors, are well-positioned to educate a broad audience on what the Schutt brand stands for. We are eager to work with such a great group of professionals that DKC and Carmichael Lynch have to offer.”

“Schutt is the market share leader in football helmets, is the only company to supply Major League Baseball with its bases, and is worn by countless of professional and amateur athletes across the globe. We are privileged to be working with them,” said Scott Miranda, a Managing Director with Dan Klores Communications who heads the firm’s Media Business & Sports Group. “Schutt’s dedication to superior on-field performance as well as constant attention to innovation in equipment technology is legendary, reaching all the way back to the company’s inception in 1918.”