Schutt Sports and their marketing firm, Leinicke Design, are the winners of a prestigious 2005 Gold “Targeted Advertising & Marketing” (TAM) Award for Schutts Mobile Marketing Van and a 2005 Silver TAM Award for the Schutt 2006 Baseball/Softball Product Catalog.
The 2005 TAM Awards showcased the best business-to-business marketing campaigns in the St. Louis region and honored the agencies, companies, and individuals who created them. Sponsored by the Business & Marketing Association (BMA), the St. Louis TAM Awards is the largest regional awards competition in the United States.
“We are very proud to work with Craig Leinicke and his staff,” said Schutt Sports CEO Julie Nimmons. “Our mobile marketing unit is definitely turning heads and brings the innovative approach Craig uses with our catalogs to the highways and byways of this great country.”
“We worked closely with the sales and marketing team at Schutt to create a fresh approach to their marketing materials,” noted Bob Gauen, Creative Director for Leinicke Design. “Understanding their concerns and goals enabled us to more effectively design materials that would reach their target market. It was a real team effort.”
Peers from other BMA regions across the United States judged the St. Louis entries on concept, design, objectives, and results. The mobile marketing van was entered in the “Outdoor or Grand Format Public Area Graphics” category and the Baseball/Softball catalog in the “Product Catalog” category.
Schutt Sports and Leinicke Design previously received a 2003 Silver TAM Award for the Schutt Softball Marketing Campaign.