Saucony, Inc. has announced the launch of its newly redesigned website, saucony.com. The updated digital platform is a significant piece of Saucony’s multi-faceted, offensive marketing strategy.

In a published statement, Mary O’Brien, Saucony’s vice president of marketing states, “With our brand positioning in place, our new website is the strategic vehicle that tells our story to the consumer. We’re confident that this new platform will communicate a more accurate representation of the brand: that Saucony is a company that exists for runners.”

Saucony’s president Richie Woodworth adds, “We wanted our web site to tell our story, ‘At Saucony, we run.’ We wanted to inspire people through our web site to run.”

The updated site features an improved look and feel, updated navigation and content. To invite return visits, Saucony has partnered with MapMyRun.com. The MapMyRun feature allows runners to find local routes, plot their runs, and log workouts. Woodworth says, “There’s a
community aspect of the site that we hope will keep people coming back for more.”