Sam Edelman, the lead brand in Caleres’ portfolio, inked partnership deals with four new licensees to expand its three brands—Sam Edelman, Circus NY by Sam Edelman and Sam & Libby—into new lifestyle categories.
The new licensing partners include HB Connections (handbags), Esquire Brands (kids’ shoes), Gina Group (hosiery), and My Step Global (slippers). These licensees join the brand’s portfolio of partners, S. Rothschild (dresses and outerwear), One Jeanswear Group (denim and ready-to-wear) and Randa Apparel and Accessories (belts).
“The addition of four new licensees is another growth milestone for Sam Edelman,” said Jesse Edelman, SVP and general manager of Sam Edelman. “We’re confident in our partners’ abilities to bring our passion for our consumer to life across four new categories.”
This fall, and in collaboration with fashion handbag company HB Connections, Sam Edelman and Sam & Libby will release handbags that speaks to today’s consumer. Sam Edelman will also launch a collection of kids’ footwear licensed by Esquire Brands, hosiery licensed by Gina Group and slippers licensed by My Step Global. The collaborative partnerships “mark a pivotal moment, as all three Sam Edelman brands continue to expand into new lifestyle offerings, ready to meet the varied fashion needs of its global audience.”
Kids’ footwear and hosiery will be available this spring and slippers available this fall.
“As we step into handbags, kids’ footwear, hosiery and slippers, it allows us to better meet the demands of our diverse and evolving consumer as a complete lifestyle brand dressing her from head to toe,” added Edelman.
Image courtesy Sam Edelman
