Delta Apparel Inc. on Thursday announced the opening of its Salt Life brand’s newest brick-and-mortar retail location in Orlando, FL.
The store is at The Florida Mall (8001 S. Orange Blossom Trail) and is the brand’s seventh overall location and fourth in the Florida market.
An additional Salt Life store is scheduled to open this fall in Key West, Florida, and the Company plans to make the Salt Life brand even more accessible to consumers through the opening of multiple additional brick and mortar retail locations over the next several years.
“Our investments in direct-to-consumer strategies including brick and mortar retail and e-commerce are key drivers in growing the Salt Life brand’s awareness and reach,” said Robert W. Humphreys, Delta Apparel chairman and CEO. “We are excited about our plans to further expand the Salt Life retail footprint in the near term through new locations across Florida and in other Southeastern markets, and will continue to look for opportunities to increase the brand’s exposure both through direct-to-consumer strategies and partnerships with national and regional retailers.”
Salt Life Group President Jeff Stillwell added, “We love the new Orlando location, our first in a mall setting, and the growth our brand continues to enjoy in the Florida market. Our brand was born in the Sunshine State and it continues to be at the heart of our business. We hold several key Salt Life events in Orlando each year and we believe the new store will serve as a prime location for area visitors and locals to discover the brand and start living the Salt Life.”