Salomon announced the appointment of George Egan to the new role of U.S. outdoor commercial manager for footwear. Egan, an outdoor enthusiast from Schroon Lake, NY, previously served as a footwear and softgoods buyer at In his new role, Egan is responsible for developing and executing the regional strategic plan to accelerate growth, with a focus on the hiking and backpacking footwear categories.

“George has a proven passion for outdoor footwear with demonstrated success in surpassing sales goals in this category. His experience in assortment selection, vendor negotiations, purchase order management, and inventory management with a market-leading retailer like positions him well to lead Salomon’s outdoor-category growth moving forward,” said Lance Taylor, footwear commercial manager for Salomon North America.

While serving as a buyer since 2014, Egan carried revenue, margin and inventory responsibilities at for his brands, which included Salomon. In his new position, Egan is responsible for bringing the brand’s vision to life at retail through managing the commercial plan for Salomon’s hiking and backpacking footwear categories in the U.S. market.

Egan holds a Bachelor of Science in Exercise Science from the University of Utah and a Master of Science in Athletic Training from Weber State University.

“Working with a global brand like Salomon, for a footwear fanatic and outdoorsman like myself, is an incredible opportunity. Both Salomon and I share a common goal—to grow within the footwear industry—and I am excited to dig in, learn from the collective experiences here and help drive the brand’s future successes,” said Egan. “Culturally, working alongside like-minded people who are passionate about the outdoors and playing on the trails is a bonus.”

Egan joined Salomon March 28 and will spearhead commercial strategy for key hiking footwear initiatives, such as the OUT and X Ultra franchises.