Russell Brands has signed on as the official uniform and equipment sponsor for the inaugural Semper Fidelis All-American Bowl, which will feature 100 of the nation's elite high school football players. The East versus West gridiron matchup is slated to take place on Jan. 3, 2012 at Chase Field in Phoenix.   

“The Semper Fidelis All-American Bowl is an incredible opportunity for
Russell to partner with an organization that promotes teamwork, strong
values and positive character both on and off the field,” said Gary
Barfield, executive vice president, Russell Brands, LLC. “We're proud to
provide uniforms and equipment for these elite players who represent
not just the next generation of college and professional football
standouts but also our country's future leaders.”  

As the official uniform and apparel sponsor, Russell will outfit all 100
players with the latest innovative Russell Athletic sports apparel for
the inaugural bowl game. Providing a full line of branded Semper
Fidelis All-American Bowl gear, Russell will provide all game day,
practice, workout and travel apparel for players, in addition to branded
apparel and headwear for coaches and sideline personnel. Russell
branded apparel will also be available for fan purchase at the event and
on the bowl game website.  In addition, Russell will provide Spalding balls and Bike equipment for use during the game.

“When our Semper Fi All-Americans run out onto the field for the first
time wearing these uniforms, they're going to look and feel like true
all stars,” said Shaon Berry, Semper Fidelis Bowl founder and CEO of
JuniorRank Sports. “Securing the support of a brand like Russell Athletic, a true leader in the sports apparel industry and a company
that reflects the spirit of high school football, was a perfect fit for
us and adds to the excitement of players and fans in advance of
January's big game.”

The Semper Fidelis All-American Bowl, airing on CBS Sports Network Jan.
3, 2012, at 4 p.m. MST, from Phoenix, showcases athletes who embody the
Marine Corps values of honor, courage and commitment. To learn more
about the Semper Fidelis Bowl and presenters JuniorRank Sports and the
United States Marine Corps, visit