Russell Athletic has reached an agreement in principal on a four-year license with Profile, a division of the Waitex Group, to merchandise and distribute a Big and Tall program under the Russell Athletic brand name. The license will run through 2007.
“Russell Athletic is proud to have a partner like Profile to support our
ongoing efforts to increase our distribution,” said Rod McGeachy, vice
president of marketing for Russell Athletic.
The Waitex Group is a conglomerate of businesses that includes public
warehouse facilities on the east and west coasts, an Internet fulfillment
company, and a men's and ladies wholesale apparel company.
Frank Riech, president of Profile, “This license is an exciting
opportunity for both companies to capture an under-developed market that will
bring great value to both retailers and consumers alike. It is our intention
to take the Russell Athletic brand, which is known for quality, value, and
authenticity, and expand it in the Big and Tall market.”
Riech plans to bring Russell Athletic's core basics and athletically
inspired fashion styles into their Big and Tall market around the nation.
Russell Athletic Big and Tall products are on display at Profile's new
showroom located on 135 W36th Street, 5th Floor, in New York City.