Simms retained Backbone Media of Carbondale, Colorado to manage its public relations efforts.

Located in Bozeman, Montana, Simms will partner with Backbone Media to direct PR for the Simms brand. “Simms is the pinnacle brand in fly-fishing apparel, with a strong heritage in innovation,” said Nate Simmons, a partner at Backbone Media. “We are honored to represent this line.”

SimmsÂ’ devotion to the sport of fly-fishing is apparent in their commitment to engineer products that can withstand any and all conditions. Utilizing the latest in fabric technology, the developmental team at Simms has applied its intimate understanding of the sport to produce products that are durable, waterproof, breathable, and of unsurpassed quality.