Global fitness brand Reebok revealed its new chapter of the Be More Human campaign, #PerfectNever, getting a boost from MMA badass Ronda Rousey, perhaps one of, if not the most, well known UFC fighter in the country.
The new extension of the Reebok campaigh, which celebrates the “perfection of imperfection” and symbolizes Reebok’s approach to self-betterment, was shot by acclaimed director Anthony Mandler. The video captures athlete Ronda Rousey at her most raw and real, as she shatters the illusion of perfection and empowers women to be the best version of themselves.
With a heritage firmly rooted in women’s fitness, the campaign honors Reebok’s longstanding commitment to pushing boundaries for women and reflects the brand’s ethos of Be More Human – pushing yourself out of your limits to maximize your human potential. “Rousey’s compelling life story is a true representation of how inner strength and determination drives you to be the best that you can be,” a representative for Reebok issued.
“There are a lot of unrealistic standards being put on everyone. I think it’s good to have examples out there who say, ‘You know what, not everyone is always going to like you, but life will go on, you’ll be OK and you can still love yourself,'” said Rousey while on the set for the new campaign.
Rousey continued, “The acceptance of criticism is part of who I am…People either hate my guts or really, really, like me. And I’m OK with that.”
Yan Martin, Vice President of Brand Marketing at Reebok, said, “Be More Human is about pushing ourselves and testing our limits to become better versions of ourselves, not only transforming our bodies, but our entire lives.”
Photo courtesy Reebok
