RockyMounts hired Karla Knight for the position of creative marketing director. Knight, a resident of Golden, CO, will report to Rod Judd, the company’s sales director.
“Karla brings a fantastic skill set to RockyMounts,” said Judd. “She’s great at branding, graphic design, video production and photography. Her main priorities at RockyMounts will be to oversee our branding, produce our dealer and consumer newsletters, develop photo and video assets for our website, catalog, and point-of-purchase designs, and manage our social media program.”
Knight, a graduate of Virginia’s James Madison University, most recently worked in the Golden area as a freelance designer. Her previous positions include senior graphic designer for HFF, L.P., a commercial real estate firm, and graphic designer at the Northern Virginia Electric Cooperative.
“I’ve ridden bikes all my life – both road and mountain – so the opportunity to join RockyMounts is a great fit for me,” said Knight.
RockyMounts, which just started shipping its new line of bicycle locks, recently relocated to larger headquarters, updated its operating systems and launched an integrated B2B website. In 2018, it plans to launch products in new categories and introduce new marketing initiatives as well.
Photo courtesy RockyMounts
