Rocky Brands continues to grow its international sales network with the addition of new distribution agreements in Germany, Finland, United Arab Emirates (UAE), United Kingdom and Russia. With these agreements, the company expects to build on the sales increase it experienced in 2011.
“International growth is one of our strategic objectives and we have made great strides in the past year. Despite the struggles of the global economy, these new distributor agreements will allow us to continue to increase our brand presence worldwide,” said Gary Adam, president of International Sales. “The fact that we increased our international sales in 2011 over 2010 is an indication that our brands have an audience across the world.”
In 2011, the company began working with companies in Germany, Russia and Finland to distribute its Rocky Outdoor line and with a distributor in the UK for its Rocky Duty line. Georgia Boot, a division of Rocky Brands, also began distribution of work footwear in the UAE. Rocky now has distribution in a total of 47 countries.
“We are actively seeking to develop strong relationships with additional international partners, with a focus on Asia and South America,” added Adam. “There are still large parts of the world where our brand can have a significant impact, and our plan is to create a strong presence in those markets where the economy is stable and there is an appetite for our brands and products.”
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel. The company's portfolio of wholesale brands includes Rocky, Georgia Boot and Durango Boot.
