On Wednesday, May 12, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Growing Outdoor Participation And Your Customer Base, a live Webinar offering suggestions on how specialty outdoor retailers can engage with their community through events and social outreach initiatives enabling them to grow their customer base and bottom line.
Presented by Mark McKnight, e-commerce and marketing director with Rock/Creek, this Webinar will address:
How to engage with customers, on their terms, through live chat, social media, video, events and traditional customer service.
How to build lasting relationships with all levels of outdoor enthusiasts, from aspirational to expert.
Mark McKnight leads Rock/Creek’s e-commerce channel and oversees marketing and brand management at the growing Chattanooga-based outdoor retailer. His current work involves expanding Rock/Creek’s Web presence through new technology initiatives as well as continued public outreach through social media, events and other channels.
Growing Outdoor Participation And Your Customer Base is part of the 2010 OIA Outdoor University online workshops which are offered free to OIA members or for $99 per Webinar for non-members. Pre-registration is required for the monthly Webinars, which are this year being presented by OIA members and always occur on a Wednesday. For complete information on the Outdoor University program, speakers or to register, visit outdoorindustry.org/webinars.
2010 Outdoor University Schedule:
- May 12, Growing Outdoor Participation…and Your Customer Base
- June 9, Branching Out Without Losing Your Roots
- July 14, Converting to a New Point of Sale System
- August 18, The Evolving Role of the Independent Rep
- September 8, The Art of Feng Shui in Specialty Retail
- October 13, Marketing Your Locally Owned Business
- November 10, How to Form a Key Vendor Marketing Alliance
- December 8, Working With, Not Against Big Boxes
- January 12, 2011, Sustainability as a Business Initiative
