RoadRunner Holdings LLC has added JoJé Bar to its portfolio of athlete-focused active nutrition brands. Company Founder and CEO Jess Cerra will become its VP of product and community development for RoadRunner, working alongside RoadRunner Holdings CEO Mac Tillman.
“When I first spoke with Mac, I knew in the first 30 seconds that this was a good fit,” said Cerra. “I’d spoken to private equity firms in the past, but Mac and his team at RoadRunner were completely different. He presented something that was good for my life’s balance and good for the health of the JoJé Bar brand. It was clear that RoadRunner valued me as a founder, and created a plan that worked for me on a number of levels.”
“From both a product and brand values standpoint, JoJé and Jess are a perfect fit for us at RoadRunner,” said Tillman. “The bars deliver an uncompromising balance of taste and nutrition for active people, and the brand is all about creating a welcoming community,” said Tillman.
JoJé Bar will join the RoadRunner team alongside SaltStick, which makes electrolyte products.
Photo courtesy JoJé Bar
