Rewire Fitness, the online fitness training platform, has closed its pre-seed funding round, led by Under Armour, former NBA player Kyle Korver, and 25madison, a consumer and software venture studio. The round also included other notable venture capital and angel investors.

The funding comes as Rewire Fitness launched its neuro performance mobile platform designed to calculate an athlete’s readiness, build mental resilience and improve mind/body recovery.

“Athletes tend to distort their training and recovery towards the physical side of the spectrum often overlooking mental aspects,” said Rewire CEO Sun Sachs. “Our latest mobile product seeks to close that gap even further by focusing on brain training to improve mental resilience, monitoring physical, cognitive and emotional readiness and optimizing recovery so athletes can achieve new levels of performance.”

Paul Winsper, Under Armour’s VP, Athlete Performance, said, “In line with our mission to make all athletes better, we are constantly seeking to optimize the body and mind connection. Rewire’s progress in providing athletes with elite insights and tools to help train their minds sits at the intersection of our train-compete-recover strategy. With a hyper-focus on cognitive performance, we are very encouraged at the prospect of unlocking additional tools to help athletes realize their full potential.”

Kyle Korver said, “As a professional athlete, I’ve known firsthand the importance of training the mind and body to push the limits of performance. Rewire’s latest platform makes mental strength training more accessible to athletes everywhere with easy-to-use tools to help them reach their goals.”

Rewire also broadened its advisor network with members from the scientific, health & wellness and sports technology industries including Paul Winsper, Pete McKnight, Matt Hanson, S├ębastien Gros, and Lindsay Shaffer.

Photo courtesy Rewire Fitness