Revo Brands, the parent company of Real Avid, announced it has added Outdoor Edge Cutlery to its family of consumer brands.
Revo Brands operates in partnership with Vertikal Brands, a holding company established by Clearview Capital in partnership with, and managed by, a group of outdoor industry executives, to pursue the acquisition of premium brands in the outdoor industry. The transaction closed on November 4, 2021.
Outdoor Edge is a manufacturer of knives and hand tools designed for outdoor enthusiasts and professional tradesmen. David Bloch founded Outdoor Edge in 1988 and for 33 years has led the company’s growth. Bloch will play a key role in continuing the success of the company.
Bloch commented, “I never imagined that Outdoor Edge would evolve from my college knife design project at Colorado School of Mines into the leading cutlery brand of hunting knives, replaceable blade knives and home processing sets. This is a very exciting time for both me and my family as I pass the leadership torch onto Revo Brands. I’m grateful for the opportunity to assist with Outdoor Edge’s future through my passion for designing innovative knives and collaborating with our newly expanded team to take Outdoor Edge to the next level of growth for many years to come.”
Outdoor Edge will maintain an office and staff in Denver, CO and relocate warehousing and distribution operations in Spring 2022 to the Revo Brands facilities in Plymouth, MN.
The recapitalization of Revo Brands in November of 2020 and now the addition of Outdoor Edge by Clearview Capital’s Fund IV and the strategic partnership with Vertikal Brands is intended to build on the company’s market momentum by providing additional resources to support its growth and category expansion initiatives.
“I couldn’t be happier having Outdoor Edge join our family of brands,” said Roy Wetterstrom, CEO, Revo Brands. “We’ve admired the company for many years and feel privileged to be able to lead it through its next stage of growth.”
“We are extremely excited to be partnering with David Bloch and his outstanding team to bring Outdoor Edge into our family of brands,” added Jim Gianladis, CEO, Vertikal Brands and chairman, Revo Brands. “The Vertikal team’s industry experience and focus on growth are a perfect complement to the strong foundation and great teams of people behind Revo and Outdoor Edge, which collectively will undoubtedly prove to be a formula for success.”
Photo courtesy Outdoor Edge Cutlery
