NFL sponsors Nike, Pepsi and Bose scored highest in brand exposure during the 2022 Super Bowl, according to a report by Hive and Elevate obtained by CNBC.
Nike, which is the NFL’s jersey sponsor, garnered 46 minutes of screen time. PepsiCo’s brands, which include Gatorade, saw nine minutes but the brands were mentioned 11 times, more than any other company. Bose saw eight minutes of screen time.
The valuations were based on the length of time a brand was featured as well as “quality” and “size” of its logo during exposure, CNBC reported.
Sponsor brands received $170 million of in-game exposure, according to the report, up slightly from $169 million during the 2021 Super Bowl.
The 2020 game generated $143 million.
