Public relations and media agency Jam Media Collective announced that it has been named the public relations agency of record for Oru Kayak

Based in San Francisco, Oru Kayak is the creator of the first foldable kayak that utilizes the principals of origami.

 We are elated to be working with Oru Kayak, said Julie Atherton, principal and founder of JAM Media Collective. Oru Kayak is a young, Bay Area company with innovative products and ideas. We look forward to partnering with a brand that is guided by a passion for the outdoors and the simplicity of great design.

Oru is the Japanese word meaning ‘to fold, reflecting the brands inspiration in both traditional arts as well as new technologies. The foldable design and engineering of Oru Kayak are both ingenious and simple. Made from a single, seamless sheet of double-layered, recyclable plastic, a patented pattern of folds transforms the flat sheet into sleek, fast, high performance watercraft.

“When we started looking for a PR agency, we quickly discovered that JAM Media Collective represents many of the outdoor brands that we most admire, said Anton Willis, founder of Oru Kayak, It feels like a natural fit – were very excited to be working together to share our story and vision.”