Golf Datatech reports that retail year-to-date golf apparel sales through August 2011 show significant increases in every category and in every channel over the same period in 2010.
“We are continuing to see some exciting trends in the golf apparel industry, with sales in every category, and in every channel, showing positive growth,” said Tom Stine of Golf Datatech. “We are optimistic about the outlook of golf apparel sales, especially with the holidays coming up, and these reports will continue to provide beneficial information to manufacturers and retailers in the golf industry.”
Among the key general findings for the August 2011 On-Off Course Market Report were the following:
Men’s On-Off Course Golf Apparel
- Compared to 2010, the sale of men’s shirts, including short and long sleeve, has increased 4.7 percent year-to-date.
- In regard to men’s tops, which include sweaters, vests and fleeces, sales have shown a significant increase of 22.2 percent year-to-date.
- Compared to 2010, the sale of men’s bottoms, including pants and shorts, has shown a significant increase of 22.2 percent.
Women’s On-Off Course Golf Apparel
- For women’s shirts, including short and long sleeve, there was a 10.1 percent increase in sales year-to-date.
- In regard to women’s tops, which include sweaters, vests and fleeces, sales year-to-date increased significantly to 15.6 percent.
- Compared to 2010, the sale of women’s bottoms, including pants and shorts, has shown an increase of 8.0 percent.
