Apple is working on a subscription-based fitness app that could rival virtual offerings provided by Peloton and Nike, according to reports.
Bloomberg wrote, “The company is also developing a new subscription for virtual fitness classes that can be used via an app for the iPhone, iPad and Apple TV, the people said. That service will be offered in a higher-end bundle with the rest of Apple’s services. Codenamed “Seymour,” the workout package would rival virtual classes offered by companies including Peloton Interactive Inc. and Nike Inc., according to the people.”
Jay Blahnik, Apple’s director of fitness for health technologies, who formerly helped develop Nike+ Running and Nike Training Club for Nike, is reportedly spearheading the initiative.
According to MacRumors, the “app will offer a wide range of activity types, including indoor running, cycling, rowing, stretching, core training, strength training, outdoor walking, dance, and yoga. The app is designed to let users download guided fitness-related videos that will walk them through various workouts and activities. Apple Watch appears to be used in the app to track progress through each workout routine, similar to how Apple Watch can track existing fitness activities through the Activity app.”
Illustration courtesy Apple
