Adidas has named Jon Wexler as the new general manager of Yeezy, Kanye West’s line, according to Sole Collector.

According to his LinkedIn profile, Wexler has been VP – global entertainment and influencer marketing at Adidas for the last four years. He’s also global brand manager for Adidas Originals. He rejoined Adidas in 2006 after spending about two years as director of lifestyle marketing at Converse.