Reima appointed Drew Eakins as wholesale marketing manager for its North America business. Eakins will work from the company’s NA headquarters in Golden, CO.

Reima said that Eakins joins an “expanding North American team with over ten years of experience growing outdoor industry brands both domestically and abroad.” Most recently, he was the senior omnichannel marketing manager at Cotopaxi, leading marketing efforts for the brand’s five sales channels.

The company also said Eakins’ appointment “continues Reima’s growing emphasis on wholesale following the recent additions of industry veteran Mayon Sargeant as sales director and Kelly Buck as wholesale experience manager.”

“We are thrilled to have Drew on our team. He brings a tremendous amount of marketing knowledge and experience and sees Reima’s potential in North America. I am confident Drew can help us bring the brand to life for our retail partners in engaging and authentic ways,” said Marc Cutilletta, Reima president for North America.

“For 80 years, Reima has been Finland’s best-kept secret, but that secret is out and the opportunity to grow this brand in North America is immense. I am grateful to the team for the opportunity and am looking forward to building on our momentum and cultivating long-term, mutually beneficial, sustainable partnerships with our retailers,” said Eakins.

Images courtesy Reima North America