W.L. Gore & Associates iss teaming up with REI and many of their premiere outdoor partner brands to deliver a Dressing for the Outdoors Workshop Series aimed at women at 20 REI stores across the country this Fall.
The workshops participants will hear the latest in comfort science, and learn how to dress for adventure in any weather, including expert instructions on the latest technical fabrics and layering techniques. The workshop will be hosted by top female outdoor athletes and showcase products from Arcteryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
“Gore is committed to growing the womens market along with the great partner brands we work. We all understand the importance of this dynamic business to the industry and how crucial the right clothing and footwear makes on womensoverall outdoor experience,” said Diane Davidson, Gore strategic market development.
The Dressing for the Outdoors Womens Workshops kick-off on the east coast at the Boston REI store on Sept. 30, 2008 and finish on the west coast at the REI store in Santa Ana, CA on Dec. 4, 2008.
The one-hour workshops will start at 7:00pm and be followed by personal shopping with the REI staff-also a great opportunity to holiday shop for the outdoor enthusiasts on everyones list. Partiicpants will receive goodie-bags and have a chance to win great raffle prizes from Arcteryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
Workshop participants will also receive a special offer from Gore. When participants purchase any WINDSTOPPER Jacket (from the workshop) at REI or REI.com by Dec. 18, 2008, Gore will make a $20 contribution in their name to a Warm & Fuzzy cause. Plus, they will receive a free WINDSTOPPER scarf.
Workshop participants will also receive a special offer from Gore. When participants purchase any WINDSTOPPER Jacket (from the workshop) at REI or REI.com by Dec. 18, 2008, Gore will make a $20 contribution in their name to a Warm & Fuzzy cause. Plus, they will receive a free WINDSTOPPER scarf.
