REI is among five companies that will participate next year in a national pilot of the new Packaging Recovery Label System, a voluntary label developed by GreenBlue’s Sustainable Packaging Coalition (SPC) to communicate to consumers how to recycle a package after its use.
Other participants in the program include ConAgra Foods, Costco Wholesale, Microsoft, REI, and Seventh Generation.
The goals of the labeling system are to reduce confusion for consumers with clear instructions on how to recycle a package after its use, and to develop a consistent, accurate labeling system for companies that adheres to the Federal Trade Commission (FTC) “Green Guides” and uses nationally accurate recyclability data.
“Consumers are faced with a confusing landscape of recycling messages and instructions that are often inconsistent or misleading,” said GreenBlue Project Manager Anne Bedarf, who has led development of the labeling system for the SPC. “We believe this label will create a harmonized system that will help consumers and companies contribute to more effective resource recovery.”
Given that recycling systems vary significantly by municipality across the country, each package component is labeled as widely recycled, not yet recycled, or limited recycling with instructions for consumers on how to check locally. The system was based on the successful OPRL system in the UK and developed through over three years of research, including extensive consumer testing and a national effort to collect updated recyclability data.
GreenBlue has launched a website for consumers as part of the labeling system: www.how2recycle.info, which provides information on how to check locally, as well as information for local governments and companies interested in getting involved. Following the conclusion of the pilot phase, the label will be available to any interested companies to use.
The labeling system has received support from numerous state and local governments addressing recycling challenges. “We strongly believe that recycling programs across the country and the general public’s commitment to recycling behavior will greatly benefit from a clear and sensible package labeling framework,” said Scott Mouw of the North Carolina Department of Environment and Natural Resources, noting the support of the state for the effort.
GreenBlue’s Sustainable Packaging Coalition developed its comprehensive Packaging Recovery Label System specifically to meet these requirements for the US.
