REI launched its in-store pick-up program last week, enabling customers that order items via the REI Internet properties to pick them up at their local REI store to avoid shipping costs.

All 66 REI stores will participate in this program. REI is among the first national retailers, and the only specializing in outdoor gear, to offer free pick-up of online orders at local stores. REI Store Pickup is the latest feature of REI’s multi-channel integration.

REI recently won the 2003 Best in E-commerce Innovation award at the Retail Systems conference. The award was given in recognition of REI’s industry-leading B2C systems and practices that improve the consumer shopping experience and raise standards throughout the industry.


>>> REI shows the benefits of owning their own Web business. Get ‘em in the store and sell ‘em more…