Specialty outdoor retailer REI Co-op announced that Shannon Damen has joined the company and will assume the role of chief financial officer, effective June 16. She succeeds Kelley Hall, who will retire on August 1, following a transition period to ensure continuity.
Damen will lead the co-op’s financial planning and analysis, accounting, treasury, tax, internal audit, indirect procurement, corporate real estate, and asset protection teams.
“I am excited to welcome Shannon to the co-op,” said Mary Beth Laughton, president and chief executive officer, REI. “With a wealth of experience across top consumer brands, Shannon brings invaluable expertise to help drive our growth and position the co-op for continued success.”
Damen joins the co-op from Gap, Inc., where, most recently, she was the global head of real estate and held roles as chief financial officer and chief commerce & experience officer at Athleta. Before this, she held finance leadership roles at Victoria’s Secret and Vera Bradley, Inc.
“REI’s long history of pioneering firsts, pushing boundaries,and creating greater access to the outdoors resonates deeply with me,” said Damen. “I look forward to building on REI’s legacy and contributing to its next chapter of exploration and impact.”
Images courtesy REI
