Reef announced that Todd Stanley has joined the Reef team as the director of sales for the U.S. and Canada. Stanley will report directly to Reef president Jeff Moore, and will begin his new role immediately. Stanley has spent the past five years in the Vans organization, and more recently, the director of sales for the core/action sports channel overseeing footwear, apparel and equipment.
Stanley has held both independent sales rep and management positions throughout his lengthy career in the actions sports industry. He holds a Bachelor of Science degree in Business Management from Cal State San Marcos. When asked about his new role Stanley commented, “Reef is a brand with so much heritage and authenticity within its space. I am looking forward to joining the team as the brand implements a segmentation strategy to allow the brand to grow with a focus on the end consumer.”
In other Sales related news, Reef has also promoted Brandon Rich to the director of sales for Reef Americas, also reporting to Jeff Moore. Rich has held various positions in the international sales department for the past six years with his most recent role acting as the senior international sales manager for Reef Americas. He holds a Masters Degree in International Business from Bond University on the Gold Coast of Australia.
