The new film represents the latest chapter in global ‘Sport the Unexpected’
Today, Reebok launches ‘Back Where We Started,’ a unique film that pays homage to the Club C, the iconic shoe that changed the sneaker conversation in the 80s and remains a streetwear essential today. The film is the second installment in the brand’s global ‘Sport the Unexpected’ campaign, celebrating those who defy convention and challenge the status quo – those who are anything but expected.
You can watch the film at the YouTube link here
The follow-up to ‘Storm the Court,’ ‘Back Where We Started’ features a female protagonist who invites the viewer to step back in time, exploring Reebok’s rich heritage. Featuring the effortless silhouette, a dynamic backward motion technique places the iconic Club C amongst the everyday icons from the past and present, reinforcing Reebok’s position as a modern classic.
‘Back Where We Started’ is part of Reebok’s fully-integrated ‘Sport the Unexpected’ global campaign across digital, social and traditional media platforms. The cornerstone of the campaign is the rich film content – three video executions. The first film ‘Storm the Court,’ was released in March, and Reebok will introduce a third execution later in the year, with more details forthcoming. The campaign was created by Venables Bell & Partners.
