On Saturday, February 10 at Spring Studios in New York City, Reebok and Pyer Moss and its founder, Kerby Jean-Raymond, unveiled its first collaboration of men’s, women’s and unisex sportswear and footwear styles, during the inaugural presentation for the new Reebok by Pyer Moss line for Fall 2018.
Inspired by pieces from Reebok’s rich heritage in sportswear, the unisex apparel collection was designed with modern executions, while preserving Reebok’s authenticity. The reimagined athletic staples, comprised of outerwear, joggers, sweaters and more, are an extension of the Pyer Moss FW18 collection thematic, titled “American, Also.”
“The collection is the beginning of our journey in telling the story of underrepresented groups of Americans. We’re starting the conversation and this new direction for the brand by first speaking about the original American cowboy. The phrase cowboy, which was meant to be demeaning and derogatory, is being re-seen as regal and spiritual. Our hope is to continue to challenge traditional narratives of minority groups in this country and tell uplifting stories within our work, which encourage inclusion.” said Kerby Jean-Raymond, founder and lead designer of Pyer Moss.
Notable pieces include a faux fur bomber jacket adorned with stars and the distinct Reebok Classic logo across the backside. The collection also features a jumpsuit in a red and blue colorway, cinched at the waist by a chunky shoelace tie as well as wide leg joggers, color blocked in red, white and blue, which read “REEBOK” down one leg and “AS USA AS U” on the other.
In addition to the apparel pieces, Kerby worked with Reebok to create renditions of the DMX Run 10 sneaker, an iconic Reebok running sneaker. Both feature the brand’s groundbreaking moving air DMX Technology. The first to hit the market is the DMX Fusion Pyer Moss, which takes the DMX Run 10’s popular, chunky outsole and reimagines and contemporizes the silhouette. The second footwear silhouette is dubbed the Daytona DMX Experiment will release later in FW18. The Daytona DMX Experiment is a mashup of contemporary and heritage, featuring a bold midsole, DMX technology outsole and a piece upper construction.
“Kerby Jean-Raymond from Pyer Moss has a true vision when it comes to ready-to-wear that appeals to a bold and socially conscious consumer. For the Reebok by Pyer Moss collaboration, he stayed true to the aesthetics of the Reebok archival pieces that inspired the collection, while seamlessly incorporating his daring point of view to make each piece tell its own unique story,” said Neal Taylor, general manager, Reebok Classic.
The Reebok by Pyer Moss ready-to-wear collection will launch at retail in Fall 2018 at select high-end stockists globally and Reebok.com.
Photo courtesy Reebok
