Rawlings recently entered a new business partnership with performance insights company Blast Motion. This partnership will be centered around Rawlings’ non-wood bat category and enable the brand to engineer its Mantra softball bat to exclusively feature Blast Motion’s sensor technology.
“Rawlings remains focused on product innovation and player advancement via the utilization of cutting-edge technology as seen with Blast Motion’s strong lineup of performance analysis tools,” said Kyle Murphy, business unit lead for Rawlings bats. “Rawlings’ on-field authenticity coupled with Blast Motion’s expertise with bio-mechanic metrics and analytics, will deliver a truly unique experience to elite athletes looking to improve their hitting skills and offensive performance.”
“We’re excited to partner with an iconic brand like Rawlings as they share our dedication to developing game-changing technology for their high-quality assortment of baseball and softball bats,” said Michael Fitzpatrick, chief executive officer of Blast Motion. “Our partnership creates a one-stop-shop for athletes looking to maximize their ability at the plate by providing them with a top-performing bat along with the critical data and insights to improve their swing in both practice sessions and in-game while using it.”
Photo courtesy Rawlings