Quality Bicycle Products (QBP) has been named the new distributor of Adidas Five Ten cycling and climbing products in Canada. QBP will stock the complete assortment of Adidas Five Ten cycling and climbing products in its Vancouver and Toronto distribution centers beginning January 2022.

In July 2021, the QBP sales teams will begin re-signing Adidas Five Ten retailers in Canada with an incentive program starting with the Spring/Summer 2022 collection.

“Five Ten is a premier and iconic brand of cycling and climbing footwear and lifestyle gear with massive consumer demand in Canada,” said Joe Benedict, director of distribution product, QBP. “We’re proud to partner with this legendary brand to retailers in Canada. That commitment begins with our sales program, followed by stocking the full assortment of Five Ten products in our Canadian distribution centers beginning in January with a long-term partnership that will support bike and outdoor retailers for years to come.”

“Our partnership with QBP in Canada is a strategic expansion of our already fantastic partnership in the U.S.,” said Michael Kadous, head of Adidas Terrex & Five Ten, North America. “QBP is fully committed to expanding our support of Canadian retailers, and the Five Ten brand in this awesome adventure market. QBP has delivered great success to Five Ten retailers in the U.S., and we’re confident that Canadian retailers will experience strong sales growth and operational ease thanks to QBP’s stocking, logistical and customer experience excellence.”

Photo courtesy Adidas Five Ten