Academy Sports + Outdoors has partnered with Whataburger to launch an apparel line called Magellan Outdoors x Whataburger.
The apparel, which is available for a limited time at the retailer’s 106 Texas locations and online, includes fishing shirts, crew shirts, boat shorts, and caps. The gear is also available online with a select number of designs available on Whataburger’s online store.
“We had fun working with Academy and their Magellan Outdoors brand to design Whataburger apparel we know our fans will be hooked on,” Rich Scheffler, Whataburger senior vice president and chief marketing officer, said in a release.
“This is the first-ever collaboration between Whataburger and Academy Sports + Outdoors’ exclusive Magellan Outdoors brand — it’s the secret sauce to fishing fashion,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “We’re excited to pair two iconic Texas brands together for a fun summer treat you can only find at Academy.”
Photo courtesy Academy Sports + Outdoors x Whataburger