Puma has reached a deal to replace Nike as the sponsor of’ La Liga, the Spanish soccer league body, according to reports. Nike had sponsored La Liga for 23 years.
Puma will take over as the league’s ball manufacturer for the 2019-20 campaign.
Puma also announced last week that they would be producing the kits for La Liga side Valencia for the next three seasons, as they end their current deal with Adidas. Puma also holds personal deals with a number of La Liga’s elite players such as Antoine Griezmann and Samuel Umtiti.