After revolutionizing the jogging craze of the 1970s with its shock-absorbing outsole, Puma’s Easy Rider was later adopted by football casuals, becoming “a staple of terrace culture.”
In this new chapter of the Easy Rider, Puma introduces the Easy Rider Vintage, blending fine mesh and suede with a contrasting white form strip. The tonal color schemes include Archive Green, Royal Blue and Puma Red tones.
With the Easy Rider Vintage launch, Puma introduces its “Rewrite the Classics” series. This series celebrates the brand’s “timeless classics and reimages them for a new generation.”
Guided by the philosophy of “Forever Never Stays the Same,” the series will continue with more releases, including the Palermo and Suede XL, in the coming months.
The Puma Easy Rider Vintage is now available in the U.S. and globally starting June 6 at Puma flagship stores and select Puma retailers.
Images courtesy Puma
