Puma received the German Sustainability Award 2010 in the category “Most Sustainable Strategy.” The jury rewarded PUMA's strategy that envisages the transition of the company's product portfolio to sustainable products.
PUMA's sustainability concept PUMAVision combined the sustainable business process with creativity and innovation, said the jury headed by Dr. Günther Bachmann, Secretary General of the Council for Sustainable Development.
PUMA's Chief Executive Officer and Chief Sustainability Officer of PUMA's majority shareholder PPR Jochen Zeitz who received the award from Federal Environment Minister Dr. Norbert Rattgen at the award ceremony in Dasseldorf said: “We are very pleased that PUMA's extensive endeavours to become not only the most desirable but also the most sustainable Sportlifestyle Company worldwide have been recognized and rewarded with the German Sustainability Award. I am convinced that it must become a given that every company has to be sustainable and I am grateful that the German Sustainability Award acknowledges sustainable business strategies and hence underpins the imperative for corporations to change their business practices for the better.”
