Just barely a week after Adidas announced it had taken a kit sponsorship deal with Liverpool Football Club from Nike, another German brand has come along and taken the Premier League match ball deal and Official Ball Supplier from the largest athletic brand in the U.S.
Puma is reporting that it has signed an official agreement with the most-watched football league in the world, which the company said is part of its strategy to elevate the brand and strengthen its sports performance credibility.
This deal will see Puma become the Official Ball Supplier of the Premier League, which includes the provision of match balls at all League matches from the start of the 2025/26 season.
Puma will also support the Premier League across multiple initiatives, from community-based football programs that nurture grassroots talent to high-impact marketing campaigns and events, including the Premier League Summer Series, which the U.S. will host in July 2025.
“The agreement with the Premier League, the most watched football league in the world, is an important step in Puma’s brand elevation strategy,” said Puma CEO Arne Freundt. “We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide.
“With Puma’s ball at the centre of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike,” continued Freundt.
The Premier League, broadcast to 900 million homes in 189 countries, offers Puma an unparalleled visibility and international growth platform. This collaboration will drive brand awareness and engagement with fans, athletes and communities worldwide.
Puma has a significant presence in the Premier League through its official partnership with Manchester City, the league’s current champions. In addition, several top Premier League players, including Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea), are part of Puma’s growing roster of elite sponsored athletes.
“We are delighted to be welcoming Puma as the Official Ball Supplier of the Premier League. Puma has a proud history of involvement in football over many years, and we look forward to seeing the new ball used at all our matches from this summer onwards,” said Richard Masters, chief executive of the Premier League. “Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”
Image courtesy Puma
