Ferrari N.V. announced that Scuderia Ferrari renewed its multi-year partnership with Puma, to become its premium partner starting in 2024. The renewal continues and reinforces the “successful collaboration between companies” which started in 2005.
In the coming years, Puma will also continue to be the licensing partner for Ferrari-branded products and the supplier of F1 team and racewear for Ferrari.
“Our longstanding journey with Puma is a testament to an enduring trust and synergy to continue to embrace new opportunities together,” said Benedetto Vigna, CEO of Ferrari. “As leaders in our respective fields, we are ready to support each other, demonstrating an unwavering commitment to offer increasingly engaging experiences for our Tifosi and brand lovers”.
“Since 2005, Puma has the ambition to be the best brand partner for Scuderia Ferrari. We have celebrated many successes and the passion for Ferrari with the millions of tifosi worldwide over the past two decades. I’m very excited that we will further deepen our strong partnership by not only prolonging our partnership but further extending the scope of our collaboration,” said Arne Freundt, Puma CEO.
Photo courtesy Puma x Scuderia Ferrari