Puma North America announced the appointment of John Trott as Vice President of Puma Retail, who will oversee all Puma North America retail divisions, including Puma Stores, Puma Outlet Stores, and Shop.PUMA.com.  As Vice President of Retail, Trott will be responsible for growing and maintaining business for all of Puma’s North American retail division and will work to ensure Puma Retail experience conveys the breadth, depth, fun and diversity of the Puma brand.  His broad retail industry experience will assist Puma in its path to becoming the most desirable and sustainable sportlifestyle brand worldwide.


“Puma is excited to have John enter our team, as he will most certainly bring a fresh perspective to our retail division as we continue to grow and evolve,” said Jay Piccola, General Manager and President for Puma North America.  “His knowledge and understanding of our consumers and the retail industry as a whole undoubtedly makes him a huge asset who will greatly help develop our brand.”


Trott comes to Puma with widespread experience in the retail industry.  Before teaming up with Puma, Trott was the Vice President Consumer Direct of the Timberland Company for North America and Global E-Commerce, where he was responsible for all aspects of specialty stores, factory direct stores, and global e-commerce business divisions.  Trott is equipped with an extensive background in various footwear brands, including Reebok, Rockport, and Ralph Lauren Footwear.  He comes to Puma with a Masters of Science in Sport and Recreation Management from the University of Idaho.


“I’m delighted to join Puma’s vibrant team and am looking forward to contributing to our company’s growth in the retail industry,” said Trott, Vice President of Retail for Puma North America. “This is a very exciting time to be joining Puma.  I look forward to tackling any obstacles that are ahead of us as we persist in our journey to create a friendly and welcoming shopping environment for our consumers both in-store and online and continue our mission to be the most desirable and sustainable sportlifestyle brand in the world.”