The Ikon Pass, Alterra Mountain Company‘s new pass product, has partnered with Protect Our Winters (POW) to further climate change education and advocacy through a new partnership.
The specifics:
- All Ikon Pass holders will receive a one-year POW membership ($50 value)
- $25k from Ikon will go to establish a new Protect Our Winters endowment, to be used toward thoughtful, collaborative education and action based-initiatives.
- An additional $25k donation to POW will help fund existing POW efforts to mobilize a highly passionate and connected outdoor community to fight climate change.
View the full video below:
