Princeton Tec tapped three outdoor industry sales groups, Hi Altitude Sales & Consulting, Outdoor Marketing Group and Schooler Associates, to increase brand awareness for the nearly 50-year-old company.
Hi Altitude Sales & Consulting is an independent sales group based in Denver, CO that will manage specialty retailer relationships within the Rockies territory. Outdoor Marketing Group will represent Princeton Tec in the Southeast and Schooler Associates will work the “TALO” states for the brand.
As the company looks to the future under third-generation family leadership, Princeton Tec is focused on product exposure for new and existing items in key outdoor, watersports, tactical, and industrial U.S. markets.
“We can’t imagine a finer group of professionals to help grow brand recognition and be our direct connection to clientele than Hi Altitude, Schooler Associates, and Outdoor Marketing Group,” said Dave Cozzone, VP, sales and marketing, Princeton Tec. “This trio ensures our ability to develop and implement expansion and growth strategies across nearly two dozen states in the U.S. as we look to further awareness of our amazing line of personal lighting equipment.”
