Primos Hunting has promoted Keith Higginbotham to President.

Higginbotham has been with Primos for four years and served as VP of Sales before being promoted to Executive Vice President.

Prior to working for Primos, Higginbotham worked 14 years at Zebco serving in numerous capacities such as; purchasing, sourcing, product development and sales. Higginbotham left Zebco to take the position of VP of Sales for Optronics 6 months prior to the acquisition of Primos.

“I am truly honored to work with the wonderful group of people that are here at Primos,” Higginbotham. “My goal is to continue what this company has developed under Will's guidance. Will's passion for hunting, his understanding of Marketing and his dedication to manufacturing quality products have laid the foundation that we have to build on. We are focused on managing the many opportunities that we have in front of us as well as continuing to improve the way we go to market.”

“I am very excited about the vision Keith has for growing Primos Hunting” said Primos Hunting founder Will Primos. “When I started this company 35 years ago I knew that in order to grow it successfully I would have to find good people that I could trust to help grow it. We have been blessed to be able to attract and maintain some of our industries best talent to help guide and run this company. Keith has great vision for where we are going as a company as well as a passionate and dedicated staff of leaders to work with him as we grow in the future.”