PrimaLoft, Inc. will be the exclusive insulation supplier featured in the launch of the designer menswear label NINOX, a new menswear label based in Boulder, CO debuting October 2014.
The launch of NINOX, led by Co-Founders Greg Casals and Allie Thielens, will initially feature four mens outerwear jackets which will be available direct to consumer through its website www.ninox.cc. The brand is scheduled to release other mens items by the end of the year.
NINOX will feature PrimaLoft Gold Insulation in its Stratton Jacket, the line’s insulated quilted jacket designed to offer the same durability and warmth of a technical outdoor jacket, but with a more refined look.
Our Fall/Winter 14 collection includes mens outerwear jackets made in North America using innovative technical fabrics and modern updates on classic styling that could easily be worn to dinner in Manhattan or LA, but would be just as functional for the conditions in the mountains, said Thielens.
We are committed to creating products that use the finest textiles and production techniques, said Casals. We chose to fill the Stratton with PrimaLoft® Gold Insulation, the highest rated insulation, because of the superior quality and warmth without bulk.
PrimaLoft® synthetic ultra-fine fibers offer permanent water-resistance, quick drying capabilities, and lightweight insulation even in wet conditions. PrimaLoft® Gold Insulation, the highest performing full synthetic insulation technology the brand offers, features the ultimate in warmth-to-weight ratio, unmatched breathability and packability, making it the perfect solution for travel, adventure or everyday wear.
To view the Fall/Winter 14 collection and for more information about NINOX, visit www.ninox.cc.
